Longbranch Bourbon was created in 2016 by Wild Turkey Master Distiller Eddie Russell and cultural tastemaker Matthew McConaughey. United by a shared curiosity and love of great whiskey, Eddie and Matthew wondered what would happen if a Kentucky Bourbon took a road trip to Texas. They set out to create a product that did just that. Their creation, a small batch Kentucky Straight Bourbon, refined with American Oak and Texas mesquite charcoals -was named Longbranch, a reference to an extension of a hand or an invitation for friends to become family.
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